Covering the vital
“ingredients” of winning entrepreneurship - written by Frank Gruber and with a f
oreword by Zappos CEO Tony Hsieh.
Learn growth strategies from companies like MakerBot, Uber, WordPress, Zappos, Basecamp, and many more. Uncover the harsh realities of starting up and how to overcome them. Learn how to stay sane and cultivate happiness with moments of celebration. Get the book now on:
Barnes & Noble or
What People Are Saying...
Chairman and CEO, Revolution, former CEO and chairman of AOL, and chairman of Case Foundation and UP Global
"Frank Gruber's Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons."
Former Facebook exec, founder and CEO, Zuckerberg Media, and author, Dot Complicated
"Startup Mixology is an inspiring guide to help take that leap in the right direction. Gruber’s advice on delighting your consumers and thinking like an entrepreneur is uniquely tailored to fit today’s modern, wired age"
Bestselling author and cofounder, VaynerMedia
"Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories - because the game is really a marathon."
Cofounder, About.me, and partner, True Ventures
"This isn’t a dry, how-to book, it brings us the stories of startups big and small and teaches by example and inspiration - one of the best ways to teach."
Amy Jo Martin
Founder, Digital Royalty, and author, Renegades Write the Rules
"Startup Mixology is a GPS tool for entrepreneurs so they can enjoy the leap and avoid burning out. I wish I could have read this book before starting my company."
"Tech startups are hyped up and glorified lately, and Startup Mixology gives us a reality check: this isn’t easy! The sections on what can go wrong help entrepreneurs avoid getting blindsided when reality doesn’t live up to fantasy."
Zappos and the Downtown Project
"Startup Mixology helps shine a light on potential obstacles and pitfalls and takes some of the fear out of making that first step."
Digital analyst and author, What’s the Future of Business?
"Startup success is the convergence of opportunity, aspiration, and agility. No one knows this more than Frank Gruber. By following his lessons and working smart, he will help you become the next startup success story."
Inside the Book
Each chapter has 4 sections
Each chapter kicks off with the story of an entrepreneur, from Jason Fried of Basecamp to Tony Hsieh of Zappos to Laura Fitton of Hubspot and many more. Go beyond the scenes of their entrepreneurial journey, and hear in their own words how they dealt with their particular challenges while starting, running and growing their business.
These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.
is first and foremost a book about turning your ideas into action, and it covers the basic “ingredients” of winning entrepreneurship. No abstract theories here - we show you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
But starting up isn’t easy! You’ll learn about the harsh reality: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don’t always hear in the media.
Celebration: Enjoy the Journey
Every chapter also shows you how to enjoy the journey along the way - because if you don’t, what’s the point of it all? From cake baking to workations to llama parades, you’ll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it’s actually one of the biggest secrets of successful startups. You can do this - and you can have fun doing it, too. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding.
takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
Check out the Table of Contents below.
About the Author
Frank Gruber, CEO & Cofounder of Tech Cocktail
grew up in the Midwest heartland and is an entrepreneur, new media journalist, and investor. He is the author of
Startup Mixology: Tech Cocktail’s Guide To Building, Growing, and Celebrating Startup Success
published by Wiley. He cofounded Tech Cocktail in 2006, which has grown into a hub for the creative class, offering tech-startup-focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like Thankfulfor, Splog Reporter, and more. As a journalist, his works have been featured in a number of top media publications like TechCrunch, Fortune, HuffPo, etc. He was named by Forbes as one of the most connected people in tech. His alma maters include Purdue and Northwestern, respectively. While living the startup life, he also enjoys swimming, strumming his guitar and/or ukulele, warm weather, beaches, and sports – especially the Chicago Cubs.
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In the Press
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