• Startup Mixology by Frank Gruber

    startup mixology

    Published by Wiley, covering the vital “ingredients” of winning entrepreneurship - written by Frank Gruber, Co-Founder and former CEO of Tech.Co, Co-Founder of Established & Established Ventures with a foreword by the late former Zappos CEO Tony Hsieh.
    • Learn growth strategies from companies like MakerBot, Uber, WordPress, Zappos, Basecamp, and many more.
    • Uncover the harsh realities of starting up and how to overcome them.
    • Learn how to stay sane and cultivate happiness with moments of celebration. 
    Get the book now on:
    Listen to Frank read the book (with special guests) on:

  • What People Are Saying...

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    Steve Case

    Chairman and CEO, Revolution, former CEO and chairman of AOL, and chairman of Case Foundation and UP Global
    "Frank Gruber's Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons."
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    Randi Zuckerberg

    Former Facebook exec, founder and CEO, Zuckerberg Media, and author, Dot Complicated
    "Startup Mixology is an inspiring guide to help take that leap in the right direction. Gruber’s advice on delighting your consumers and thinking like an entrepreneur is uniquely tailored to fit today’s modern, wired age"
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    Gary Vaynerchuk

    Bestselling author and cofounder, VaynerMedia
    "Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories - because the game is really a marathon."
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    Tony Conrad

    Cofounder, About.me, and partner, True Ventures
    "This isn’t a dry, how-to book, it brings us the stories of startups big and small and teaches by example and inspiration - one of the best ways to teach."
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    Amy Jo Martin

    Founder, Digital Royalty, and author, Renegades Write the Rules
    "Startup Mixology is a GPS tool for entrepreneurs so they can enjoy the leap and avoid burning out. I wish I could have read this book before starting my company."
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    David Cohen

    Cofounder, Techstars
    "Tech startups are hyped up and glorified lately, and Startup Mixology gives us a reality check: this isn’t easy! The sections on what can go wrong help entrepreneurs avoid getting blindsided when reality doesn’t live up to fantasy."
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    Fred Mossler

    Zappos and the Downtown Project
    "Startup Mixology helps shine a light on potential obstacles and pitfalls and takes some of the fear out of making that first step."
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    Brian Solis

    Digital analyst and author, What’s the Future of Business?
    "Startup success is the convergence of opportunity, aspiration, and agility. No one knows this more than Frank Gruber. By following his lessons and working smart, he will help you become the next startup success story."
  • In the Press

    Startup Mixology has been covered by the following...

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    An Interview with Frank Gruber
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    Downtown Podcast Episode 72 featuring Frank Gruber
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    Vegas Seven mentions Startup Mixology book
  • Inside the Book

    Each chapter has 4 sections

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    Lead Story

    Each chapter kicks off with the story of an entrepreneur, from Jason Fried of Basecamp to Tony Hsieh of Zappos to Laura Fitton of Hubspot and many more. Go beyond the scenes of their entrepreneurial journey, and hear in their own words how they dealt with their particular challenges while starting, running and growing their business.
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    These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action, and it covers the basic “ingredients” of winning entrepreneurship. No abstract theories here - we show you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
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    Harsh Reality

    But starting up isn’t easy! You’ll learn about the harsh reality: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don’t always hear in the media.
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    Celebration: Enjoy the Journey

    Every chapter also shows you how to enjoy the journey along the way - because if you don’t, what’s the point of it all? From cake baking to workations to llama parades, you’ll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it’s actually one of the biggest secrets of successful startups. You can do this - and you can have fun doing it, too. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
  • About the Author

    Frank Gruber, former CEO & Co-Founder of TechCo Media,
    Co-Founder & Co-CEO of Established & Established Ventures

    Frank Gruber Author of Startup Mixology
    Frank Gruber grew up in the Midwest heartland and is an entrepreneur, new media journalist, advisor, and investor. He is the author of Startup Mixology: Tech Cocktail’s Guide To Building, Growing, and Celebrating Startup Success published by Wiley. He cofounded Tech Cocktail, which turned into Tech.Co, in 2006. Tech.Co was acquired by MVF Global in 2018. Frank went on to Co-Founder Established and Established Ventures continuing his lifetime of work with helping and investing in startups. Established runs the Startup of the Year community and program. Frank has built and launched products for the masses while at AOL, Tribune, and Classified Ventures along with startup efforts like Thankfulfor, Splog Reporter, and more. As a journalist, his works have been featured in a number of top media publications like TechCrunch, Fortune, HuffPo, etc. He was named by Forbes as one of the most connected people in tech. His alma maters include Purdue and Northwestern, respectively. While living the startup life, he also enjoys being a husband and father, swimming, strumming his guitar, warm weather, beaches, and sports – especially the Chicago Cubs.
  • Speaking

    Frank Gruber regularly speaks and interviews thought-leaders, startup founders, business leaders & entrepreneurs. He has been a featured speaker at CES, SXSW, South by Southwest V2V, TechCrunch Disrupt, TEDxPurdueU, The Combine, INBOUND and many more. 

    Frank Gruber shares some lessons from his experiences in working with and covering thousands of startups around the world. Frank speaks (above) in Budva, Montenegro at the Spark.me conference. 
    As one of the most connected people in the tech & startup industry, Frank Gruber has seen thousands of startups live and die. What do the most successful ones all have in common? Celebration. Frank speaks (above) at his alma mater Purdue University at TEDxPurdueU.
    Frank Gruber has interviewed hundreds of entrepreneurs, startup founders, thought-leaders and investors. In the video (above) Frank sat down with former Zappos.com CEO Tony Hsieh for fireside chat. Tony also wrote the foreword of Startup Mixology.
  • Have Frank Speak

    Want to book Frank Gruber to speak at your next conference or company event? Please let us know by filling out the form below.

  • Book Excerpt

    Check out the Table of Contents below.

  • Last Chance  

    Or should we say last call? :)

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